A staggering 20% of all internet users world wide logged onto Amazon in June. That is the latest finding from comScore, a provider of online analytics. With around one in five of us all logging onto an Amazon site, the online retail giant gained an audience of around 282 million people in just one month. The report, which revealed that eBay came second with over 223 million visitors and China's Alibaba site, which took third place, confirms that the consumer demand online shopping looks set to continue.
While these prolific visitor numbers might seem a world away for many smaller online retailers, there are lessons we can all learn from these digital retail giants. Firstly, despite their size and scale, Amazon and eBay feel incredibly familiar to most consumers. They use their global footprint to deliver anything, anywhere, while ensure that regular email newsletters, promotions and incentives tailored on our previous shopping/auction activities, keep us interested and involved in their sites. Secondly, they have become trusted brands, with many of us happily storing our credit card details, enabling us to benefit from a 'one click' shopping experience. Combine these two factors and the result is a highly intuitive, engaging experience for consumers, firmly based on the principles of quality customer service.
Irrespective of whether you are an online retailer or not, incorporating these principles into your website development and planning can help ensure that your online reputation is as supportive to your business goals as possible. For more information about building an online brand, please contact a member of the team.