Cyber security continues to be a hot topic this week, as reports emerge that the next Safari browser to be released will include an option to stop cookies from capturing information and data about individuals' browser behaviour.
While the news is yet to be confirmed by Apple, reports from the Wall Street Journal and others suggest that the move is imminent.
It comes at a time when governments across the globe are looking at ways to enhance security online. Last month, we reported on the latest EU legislation aimed at limiting behavioural advertising. Meanwhile, across the pond, Congress introduced a 'Do No Track' bill back in February, with a similar aim to provide greater privacy to web users.
Consumer concerns regarding privacy online have continued unabated for some time. This latest move by one of the world's most prolific online brands will no doubt provide some reassurance that the industry, as well as the legislators, are taking steps to improve the perception of internet security.