26 November 2009
According to a poll of 1,000 opinion leaders, Apple has now toppled Google as the most influential and innovative UK company. The survey, known as the Thought Leadership Index 2009 was undertaken by TLG Communications and polling company Populus.
The sample of business leaders, chief executives, senior civil servants, media and public sector executives, were asked to rank organisations on a set of criteria, including - to what extent these companies challenged conventional thinking, how far the organisations kept to their claims and commitments and how original were their approaches to new products and services.
The Top 10 Businesss Thought Leaders 2009:
(the figures in brackets show their position in the 2008 survey)
| 1. | Apple | (2) |
| 2. | (1) | |
| 3. | Microsoft | (3) |
| 3. | Amazon | (-) |
| 3. | GSK | (-) |
| 6. | Co-operative Group | (4) |
| 6. | Marks & Spencer | (6) |
| 8. | (-) | |
| 9. | Virgin Group | (5) |
| 10. | (-) |
The majority of organisations listed here are technology driven companies. The notable exceptions are the Co-operative Group, GSK (a major pharmaceutical and Marks & Spencer. Three major companies have missed out this year - Tesco, BP and McKinsey all fell out the top ten this year, whilst comparing the results for 2007, Goldman Sachs, BSkyB and John Lewis/Waitrose have also been left behind. Unsurprisingly, Facebook and Twitter both get a mention this year
The Top 10 Businesss Thought Leaders 2007:
| 1. | ||
| 2. | Apple | |
| 3. | Tesco | |
| 4. | John Lewis/Waitrose | |
| 5. | Microsoft | |
| 6. | Virgin | |
| 7. | Marks & Spencer | |
| 8. | Goldman Sachs | |
| 9. | McKinsey | |
| 10. | BSkyB |
According to Management Today, Apple is now "most likely to change opinion and markets."
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