Aurora

Aurora is a successful healthcare communications agency based in London. Their original website served as a means of launching Aurora into the healthcare communications arena. Since then, Aurora recognised the need for a more sophisticated platform. We were asked to develop the back end functionality of the site, ensuring it was fit for purpose now, and for the future.

Now, as pages are added to the website, items of news can be dynamically populated within a flexible email template. As soon as the email has achieved approval status and is ready for distribution it will appear as a designated page on the website and overwrites the previous month's issue. In effect, two marketing functions are being performed concurrently without duplicated effort.

This has resulted in a more effective method of compiling and distributing marketing material. Aurora has benefited from a proactive and automated approach to organising contact information, maximising the resources it has at its disposal to respond to new and existing clients.

Website: www.auroracomms.com