BBC unveils plans to launch new radio website

Speaking at the annual Radio Festival taking place this week, Mark Thompson, the BBC Director General has announced plans to launch 'Audiopedia', a new website which will provide access to the vast collection of radio programmes and broacasts produced by the BBC.

As the Beeb celebrates its 75th anniversary, it is hard at work digitizing much of its audio and television footage. Currently, approximately 20 hours of radio content is being added onto 'Audiopedia' each week, with plans to launch the service in the next twelve months. Once live, the radio website will provide one of the largest collections of on demand content available on the web.

Alongside a wide variety of content searchable by subject, participant or programme, Audiopedia will also link to other online content providers. Plans also include the option to 'share' content and programmes with friends.

At a time when digital technology is so closely associated with the future, the news that the BBC will create an opportunity to better understand our past seems extremely appealing. Some of the most important political speeches of the last century were recorded and broadcast by the BBC. Creating the opportunity for children, students and the public to have access to these is just one of the ways in which the BBC continues to ensure its relevance as a public service provider. Using digital technology to position its unique broadcasting heritage, the BBC once again has illustrated the way in which iconic, established brands can use the web to reassert their reputation and relevance in the 21st century.

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