On Friday 13th of April 2012 we had a chance to attend one of the biggest and fastest growing SEO/SEM conferences in Brighton. This time the organisers had chosen the Brighton Dome as the main conference venue. In our opinion it is one of the best search marketing events in the UK.
This year both the speakers and their covered topics were remarkable. The day opened with the "Ask The [Search] Engines" panel where Rishi Lakhani (Freelance Online Marketing Consuiltant) and Martin McDonald (Director of Search Strategy for Expedia) confronted delegates from major search engines: Pierre Far (Google) and Dave Coplin (Director of Search, Bing). You can watch the video below:
In our opinion the most interesting presentations were related to the idea of the semantic web. To the uninitiated, the semantic web is an idea from the World Wide Web Consortium (W3C) whereby a system is developed which enables machines to 'understand' complex human requests based on semantic meaning. Philip Sheldrake explains this concept in his presentation, "Future Vistas For SEO":
View more presentations from Philip Sheldrake
Another presentation worth mentioning was "Microformats and SEO" by Glen Jones. He explained semantic mark up technologies and how they can be used to help gain better search rankings for a website. He also tackles Microformats, Microdata and RDFa.
Glenn Jones - Microformats and SEO
View more PowerPoint from Glenn Jones
At a less technical level Samantha Noble explained how difficult the 'rebranding' process can be online and gave important pointers for companies wanting to change their brand or product.
Samantha Noble - How To Launch Or Re-launch A Brand Or Product Online Effectively How To Launch Or Re-launch A Brand Or Product Online Effectively
View more PowerPoint from Koozai
The day was too full to share everything, however we recommend the following presentations:
Roland Dunn: Searchbots: Lost Children or Hungry Psychopaths? What Do Searchbots Actually Do?
Adam Lee: Killer Market Research For Peanuts
Lexi Mills: How You Can Get BIG Links from BIG Media Sites
Chelsea Blacker: Sell The Sizzle, Not The Search: Tactics For Appeasing Marketing Directors
It was a great conference and, despite tickets being hard to come by, we certainly hope it won't be the last time we attend a Brighton SEO day.
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