Studies conducted by independent market research organisations have shown that direct email marketing is 80-90% less expensive than traditional direct mail marketing.

Combine that statistic with one that reveals that permission-based email marketing produces a 10-15% response rate compared to direct marketing's 1-2% and you have a justifiable reason to consider taking this approach. 

At MSO.net, we develop target marketing strategies to include email campaigns and periodic e-newsletters.  We are happy to work with either internal marketing teams or dedicated agencies to ensure that your campaign complements your overall marketing and branding efforts.  We are also offer the writing of copy to clients that have limited resources to produce regular email bulletins.

If you are looking to take your first steps into email marketing or if you already run a campaign but wish to control the format, content and delivery of that campaign, our MSO Mail application is the answer.  Once the email marketing campaign has been distributed you will be able to access detailed statistics about how the email or e-newsletter has been received in order to modify or fine-tune your next initiative.  Please refer to our MSO Mail Fact File for more information.