HCA

The Healthcare Communication Association (HCA) is an independent, not-for-profit organisation promoting best practice, innovation and excellence in healthcare communications. Amongst its members are leading organisations from both the pharmaceutical industry and healthcare agencies.

We began work with HCA by developing brand identity, incorporating that design concept into a website offering both public and private accessibility.

To reflect the integrity and dynamism of the Association, our creative team came up with a design concept that would mirror their core qualities. The result is a vibrant and strong image which have since used as the theme for digital and virtual templates.

With a new brand identity, the website became the next point of focus. The website needed to act as a source of publicly-available information and to offer a restricted members' area - user controlled access.

We translated our design concepts to create a seamless online brand. Administration of the website was made simple by the user-friendly site menu functionality with the added benefit of updated information being made available instantaneously. The result is a site which is a high performing, energetic reflection of its membership and leadership.