The Brief
MSO.net was approached by the HCA to design a brand which could be used across a number of mediums and to incorporate that design concept into a website offering both public and private accessibility.

Background
The HCA is an independent, not-for-profit organisation promoting best practice, innovation and excellence in healthcare communications.  Amongst its members are leading organisations from both the pharmaceutical industry and healthcare agencies.

The Solution
Reflecting the integrity and dynamism of the Association, MSO.net's creative team came up with a design concept that would mirror those core qualities.  The result was a vibrant and strong image which we ran as the theme for several digital and virtual templates.

With a new brand identity, the website was to be the next point of focus.  The website needed to perform on two levels: firstly, to act as a source of publicly-available information (via MSO.net's Digital Asset Manager) and secondly to offer a restricted members' area - user controlled access.

Administration of the website is made simple by the user-friendly site menu functionality with the added benefit of updated information being made available instantaneously.