PAH

Pulmonary Arterial Hypertension (PAH) is a serious disease of the arteries connecting the lungs to the heart (the pulmonary arteries). We were asked to build a website which would act as a PAH educational resource for both health care professionals and interested parties with a separate section for patients.

We were presented with a structured brief in relation to the required navigation, straplines and images to be displayed, echoing previously published material. This was interpreted into a sympathetic design with additional imagery and a new PAH-info.com logo.

The website contains detailed diagrams which can be enlarged for easier viewing. For those visitors to the site who want to receive automatic updates concerning PAH, a dynamic form is available, keeping individuals up to date with the latest content and news.

Recommendations were made in relation to the way in which the site was built and content presented to ensure the site was fully optimised. To support the strong results from natural listings, a pay-per-click campaign was also managed by mso.net as part of a global marketing campaign.

Website: www.pah-info.com