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Pay per click advertising - What is it?

Pay per click advertising is a basic internet marketing tool which generates instant traffic to your website.  However, unlike search engine optimisation, pay per click advertising is an investment and you will need to spend money without being able to guarantee a return.  Visitors may click on your site but this does not mean an automatic sale, order or lead.  Pay per click advertising campaigns require focus and  need to be regularly monitored to stay effective - MSO.net can deliver this on your behalf.

So, what is pay per click advertising?  Google, Yahoo, Oventure and MSN, to name but a few, will generate listings (in addition to normal search results powered by keywords listed on your site) based on a per bid basis.  By putting in the highest bid for particular keywords, the search engine will rank  your site number one on the results page.  A user clicking on your listing will then be taken straight to your website and you will be charged for the visit.  Mulitple clicks (visits) will multiply the charge for that particular keyword.

Example:  You bid 10p for "cheap holidays" and 100 users click on your sponsored listing = £10.00 pay per click charge

MSO.net can set up pay per click advertising campaigns - recommending the keywords that should be included and monitoring the success of phrases and words in terms of how many clicks to the website they generate.   MSO.net will manage the campaign to ensure your pay per click advertising strategy remains in budget and can advise on how the text/copy of ads could be altered to generate traffic at a lower keyword bid price - thus increasing the return on investment.  Coupled with search engine optimisation, you will be maximising the amount of traffic directed to your site.

More information on pay per click advertising:

  Pay per click advertising (introduction)
  Pay per click advertising - What are the benefits?
  Pay per click advertising - What are the drawbacks?
  Pay per click advertising - What should you focus on?