The Brief
Pharmaceutical Marketing wanted delivery of a Content Management System that could meet the journalistic demands of 3 printed publications, 1 web-only publication, 1 web-only directory and a obs section on the www.pmlive.com website.

Background
Pharmaceutical Marketing is a highly respected voice within the pharmaceutical industry and the organisation's strength lies in its ability to bring the latest news to its audience in whatever capacity.

The Solution
MSO.net's reponse was to provide Pharmaceutical Marketing with its own virtual press office manager.  Press releases are uploaded and edited via the MSO Editor.  Writers can select where their articles appear on the site, decide whether they remain as drafts or given approved status and choose in which publications the items will be seen.  Extra functionality comes in the form of date/time options whereby the date of the release can be specified thus guaranteeing the maximum impact.

The Recruitment Admin portal enables recruitment agencies to advertise job placements - via a user controlled access facility via username and password.  The labour-intensive task of entering information online is maintained by each agency yet Pharmaceutical Marketing has control over the whole process.

Results
A highly effective means of organising large quantities of material and thus ensuring that the website's (written in ColdFusion) most current information is delivered to its subscribers.