Pierre Fabre

The pharmaceutical multinational Pierre Fabre Group has 3 main business activities one of them being dermatological cosmetic production. Expert in the fields of skin care and dermatology, Pierre Fabre Dermo Cosmetique is a leading pioneer dedicated to the treatment of sensitive skin. The therapeutic properties of Avène Thermal Spring Water is the foundation upon which skincare products are developed and from their Spa facilities in the South of France, supports adults and children suffering from a range of skin diseases through research and development as well as treatment.

We began work with the UK division with the aim to promote the brand’s web presence. The premise behind this new website was to provide new and existing customers with product information and help them understand the theory behind skin sensitivity. The end result is a valued judgement made on the type of skincare range that will best suit a specific skin type.

The simplicity and beauty of the design is an intentional reflection of the pharmaceutical approach to the skin care range and the naturalness of the ingredients used. Eau Thermale Avène products treat individual skin type and issue and a skin diagnosis helps visitors to the site make an informed decision. Capturing information from visitors is another key aspect of the site and a registration process allows visitors to receive the latest information and advances from Pierre Fabre whist giving the UK team a system whereby they can build up a profile of their customers.

Website: www.avene.co.uk