Our work with the BRDC lead to an introduction to Silverstone Racing Club. Building a website for this not for profit organisation which would deliver value for money, enhance user experience for members and provide an appropriate means to promote the club to prospective visitors were all critical components of the original brief.
The current site has now been a permanent fixture at Silverstone for seven years, requiring very little investment in that time. Simple, effective and easy to use, it provides real time data of events and activities for members and visitors. Content is also controlled by members, reducing the need for any unnecessary running costs.
Critically, the website is fully indexed, enabling prospective members and visitors to find the site quickly and effectively. This in turn has helped ensure that membership and support for the club has remained high, despite worsening economic conditions.
Website: www.silverstoneracingclub.co.uk
Director
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