A new chapter for Apple?

News has emerged this week prompting widespread anticipation for the upcoming Apple annual conference, due to take place on Wednesday next week. Succession planning is a key agenda item, as concern regarding the health of Steve Jobs continues to plague the company and its investors.

Meanwhile, the technology giant is still exciting industry experts and consumers alike as rumours persist about the launch of a new iPad 2. Since the original iPad came onto the market nearly eighteen months ago, a raft of competitors have launched similar, light weight devices. However, the popularity of the iPad, its sheer good looks and ongoing development look set to ensure Apple remains market leader.

One such development is the move to include Near Field Communication technology to next generation iPhones and iPads, allowing consumers to buy online via their phone or mobile device. The business case for this increased functionality is compelling. Taking payments directly from a phone could save Apple millions in credit card processing fees. There is also potential to rapidly improve Apple's ability to customise its advertising activities, offering a greater service, and return on investment for advertisers.

Irrespective of changes at the top, it seems unlikely that the dominance of Apple will diminish any time soon. Investors, consumers and advertisers will continue to look to Apple for the latest innovative technology solutions. We'll be reporting on all the news from the upcoming Apple conference - remember to check back this time next week for more!

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