YouTube to compete with traditional television broadcasters

Google has confirmed that YouTube will undergo a major revamp in order to compete with traditional television broadcasters. The makeover looks set to include the development of YouTube channels, enabling TV internet users to find and view content with greater levels of accessibility and ease.

The move comes as the boundaries blur between online and offline entertainment channels. The availability of programmes online alone is encouraging more and more people to browse internet based content and videos via the comfort of their widescreen televisions. Google is keen to capitalise on the trend. In March this year, Google bought Next New Networks, a web video production company, in a bid to support content partners in the creation of better quality video content.

In recent months, there have been plenty of rumours and gossip about the developments of YouTube, including suggestions that A list celebrities could be offered their own YouTube channel, enabling them to create content, while YouTube benefit from the associated advertising revenues.

For us, these latest developments add another definition to the term 'on demand', enabling consumers to continue their pursuit of personal choice and providing corporations - whether advertisers, entertainment firms, brands or businesses, the opportunity to segment and target their niche audience with greater clarity and confidence than ever before.

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