directline skiing

Having developed and built the highly successful directline holidays website, we were asked to create an additional site focused specifically on skiing holidays. Our brief was to deliver a website which would reflect the high quality customer experience developed for the main directline website, responding to the specific needs of skiers and snow bound holiday makers.

Our design incorporated a number of key elements tailored to the skier. We recognised that many skiers are seasoned travellers, enjoying an annual trip to the slopes. Their knowledge of specific resorts was reflected in the way we created the search facility, enabling holidaymakers to select a country, specific resort or one of the top ten favourites as determined by user activity.

Given the popularity of skiing holidays for groups of friends and family we added links to popular social media platforms, enabling visitors to send details of potential holiday destinations and deals direct to their fellow skiing companions.

In order to speed up the process of finding and booking a holiday, we introduced a ‘returning visitor’ option to the site. This option provides every visitor with a unique reference number, allowing them to review details of all their previous search activities and outcomes, short listing holiday options and deals at a click of a button.

Website: www.directline-skiing.co.uk