"As you may have guessed, a slow web page doesn’t provide a good experience for the end user and therefore, it is more than likely they will run out of patience and look for their answers/product/services (whatever you are offering) elsewhere."
Bridget RedworthDigital Marketing
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No one wants to wait, whether its for the train, their takeaway to arrive, or the weekend to come around, we are all guilty of wanting things within an instant.
So why do you think your website should be any different?
We’ve all been there, scrolling on our phones looking for the answers we wish to find within the quickest time possible until we hit a wall. The web page we’ve clicked on takes longer than an instant to load so we hit the back button without a second thought.
What if that was your website? A potential customer fallen through your fingers just like that.
Now do you want to know why your page speed matters?
As you may have guessed, a slow web page doesn’t provide a good experience for the end user (the one that just hit the back button without a second thought) and therefore, it is more than likely they will run out of patience and look for their answers/product/services (whatever you are offering) elsewhere.
Google encourages best practices for user experience and mobile-first. Mobile devices could possibly lead to slower page loading times compared to desktop devices due to having to rely on the speed of the mobile network that they are connected to. Google announced that they can rank pages with faster loading times above yours in their search results, leading to a reduction of traffic to your site. As you can see, it is in your best interest to take action regarding this.
Optimize your images, use image optimizers such as tinyPNG
Reduce server response times
Minify HTML, CSS and JavaScript
Switch off any plugins that you’re website doesn’t use and remove unnecessary code
Use a Content Distribution Network (CDN)
Above are just a few ways to improve your page load speed. By using the tools stated above you are able to identify the issues specific to your own website. For any further advice or support regarding your page load speed get in touch!
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