Google My Business benefits for local business

We understand how overwhelming it can be for small-medium business owners to keep up with the latest trends when it comes to online platforms and tools as well as undertaking their other business activities.

Google My Business, however, is a tool that shouldn’t be ignored especially for small-medium businesses, in particular where local business is their target audience. For these business owners having an up-to-date presence on Google My Business can increase sales and visits to your business. According to Google, “50% of people who perform a local online search for certain products or stores, will actually visit a store that same day.”

What is Google my business?

Google My Business is a free tool which allows you to manage and control how your business information appears across Google, including both search and maps.

Check out the mso Google My Business listing below:

What are the benefits?

• Boosts your credibility to your target audience by asking current clients to leave you a review.
• Provides your customers with the information they need quickly and easily, such as opening hours, contact information and even driving instructions, perfect for people coming to visit you. On mobile, this will also include a “Click-to-Call” button.

• Keeps your information online and up-to-date by providing you with the ability to change your office location and telephone numbers with ease. Changing this in ‘My Business’ will also take effect on all other Google channels too.
• You can post images, offers, and links to your Google profile to keep your customers updated on the latest business news, and encourage them to return to your business.
• It’s a completely free advertising tool on the world’s biggest search engine, so why not utilise it!

Specific benefits for local SEO

• Your business will appear on Google Maps, this is incredibly useful for local customers searching the area for services.

• Business owners have the ability to input significant amounts of accurate up-to-date information directly into Google’s system, which can increase your chances of being ranked well particularly in your local area.

How mso can help

We can offer guidance on how to set up your Google My Business account and improve your current listing with best practices and tactics.

For more details on how to set up a Google My Business for your company please click here or if you wish to discuss this with our team feel free to get in touch.