It is predicted that by 2017, video will account for 84 per cent of consumer internet traffic. Here at mso, we're informing our clients of the benefits of having video content on a website.
And so, with this in mind, myself and Amber spent Wednesday morning at the stunning Nurstead Court in Meopham to spend a few hours with the good people from @LoudMonkeyUK to learn how you can use your iPhone to make and edit quick videos.
After a chat with fellow attendees over a coffee and biscuits, the morning started with a quick intro from Emily with a few stats on video use on the web, and how its growth is going to explode over the coming years. It ties in nicely with our very own Sarah Pooley's talk at our Technology Talks when she introduced everyone to ‘Generation C’, a community of users who are constantly online, in particular on YouTube.
Then it was on to filming our own video. After some quick brainstorming with Amber, we had an idea for our video: to make use of the new mso business cards and follow the lead from some of our instagram pictures. Forty five minutes later we had shot some clips for the video then it was back to the teaching. Alex gave us a quick overview of how you can use iMovie to edit the clips, add transitions and titles and effects to produce our final movies.
With a few tips on YouTube (ensuring you add some relevant keywords to tag the video), the three groups were finished and enjoying a quick review of each of our videos.
We have shown our quick attempt below, and whilst it's certainly not a polished version, it shows what can be done in just an hour. Think what you could do with some planning, some great creative ideas and more than an hour!
Thanks again to all at @LoudMonkeyUK for a very informative morning.