An article published smtmagazine.co.uk echoes our own sentiment and advice when it comes to deciding when is a good time to rebrand your school.
With the level of competition out there and given the choice that parents now have, the challenge for many schools is trying to attract enough students to fill their spaces. A review of the current marketing strategy may suggest that a rebrand is a necessity now rather than an exercise undertaken some time in the distant future.
Look candidly at your current offering and work to understand what works and what doesn’t. Does the entire brand need an overhaul in order to bring in more students or are a few relatively small changes needed with a smaller degree of effort?
There are obviously benefits to totally rebranding namely:
The article goes on to highlight the four basic rules if a rebranding exercise is deemed worthwhile:
This will ensure that you get the type of student you want and attract those that best fit with your school ethos.
Having powerful and emotive messaging is more likely to garner a positive reaction than a cold/distant voice.
If you don’t, the chances are the project will fail. Your key influencers have to be involved in the change and have the means to communicate this on every level.
If your message is garbled then you won’t be convincing. Your school has to be the number one choice with a website that endorses everything that you’re trying to communicate.
For many years now, we have been helping schools achieve what they want, online. The website serves as a digital prospectus for parents whilst our parent portal offers a digital communication platform helping both staff and parents manage the intricacies of school life. If you would like to know more about rebranding your school, please get in touch and talk to either Adrian Brown or Sarah Lyons, our education experts.