The Cruise Line has been a partner of ours for many years now and in the earlier part of this year, we were asked to give the site a new visual identity along with making the site responsive so that it worked seamlessly across all devices.
Travel websites can prove to be a big challenge, not only has the design got to be visually stunning but the user experience has to be seamless and enjoyable too. If either is not 100% perfect, conversion rates will drop and there is a strong likelihood that even the slightest negative response from the website visitor will be enough to prevent them returning.
For this undertaking, our creative and development team worked tirelessly together to ensure that the end result was not only beautiful but functional and efficient too. We live in a digital age where we demand only the best from an online experience – a resonating image is the first part of an engaging story, working as a hook to lure in potential customers. Together with the guys at the Cruise Line we collaborated to deliver what we think is a quality website for a superlative product...
The key aim was to focus on the user, ensuring that whilst searching for that perfect getaway, they would enjoy the journey and ultimately find what they wanted. In order to achieve that, clicks need to be kept to a minimum with a simple and intuitive process. Getting a transactional site to be a pleasurable experience on mobile is not always the easiest, but we used all of our skill and experience to achieve just that.
The feedback from regular users and customers has been extremely positive. Many have commented on the style and ‘wow factor’ and how we’ve taken a good site and made it even better. Big thank you to The Cruise Line who made working with them such a pleasure.
Take a look at the site and see what we mean.