The Motorsport Industry Association (MIA) is the leading trade association for the motorsport, performance engineering, services and tuning sectors and has been a client of ours for many years. It represents the specialised needs of this highly successful global industry as it undergoes continuing rapid development throughout the world.
Originally, the MIA required a system which would enable it to manage communications with current and potential members with far greater ease than the previous system allowed. Our approach was to develop a solution which would capture information and, where appropriate, would automatically update members’ details on the MIA’s website. The communication of forthcoming events and promotional activities can be tailored, creating greater levels of success in terms of lead generation and wider direct mail activities. Tasks can be assigned to team members with deadlines along with tracking activity.
This year (2014) saw the launch of a new MIA website. We collaborated with the MIA’s marketing partner, CMA Marketing and implemented the new design whilst migrating the functionality to a new CMS. The feedback has been extremely positive.
We were delighted to be able to work with two of our long-standing members to update our website, which is a key element to our business and the industry. Our main focus is to encourage companies within the motorsport industry to network and grow their businesses, and the new website will make this much easier.