Creating an effective ‘About Us’ page

The ‘About Us’ page is one of the most important areas on your school website, as it enables you to express your brand identity further than any other part of the experience.

This page exists simply to showcase who you are and effectively communicate your school’s values and ethos to the website visitor.

It’s your chance to create and leave a lasting impression.

However, many school websites tend to squander this opportunity.

Whether it’s due to a lack of visual content, having too much copy, being forced to stick to a page template or even trying to be too much like another school.

So with this in mind, we’re going to share our thoughts on how to create an effective ‘About Us’ page that will enable your school website to stand out and provide a distinctive and memorable experience. 

The overarching goal of any school website ‘About Us’ page is to serve as a key part of the school’s marketing strategy.

It’s essential that this area of the website is able to demonstrate to any potential parent, pupil or employee, that your school should be chosen over any other they may be considering.

If this is an area you feel you’d like to improve on or simply discuss, then please do get in touch with Sam, our Marketing and Business Development Manager.