This would mean that even a 1 second deviation can harm engagement and conversion, so be sure to compress your files and optimise assets to keep those page load speeds down.
Provide a simple and easy to navigate experience.
One of the quickest ways to frustrate a website visitor and leave a bad impression is to offer confusing navigation.
It is business critical that your website visitors are able to find the information they’re looking for at ease.
Offering a site search facility provides your website visitors with the ability to avoid a menu, giving them the power to search what they’re looking for. Utilising predictive text functionality can avoid spelling errors and improve findability.
So keep the menu and navigation simple, if it is too difficult for you to navigate, chances are your website visitors will too.
Add a Chatbot or Live Chat facility.
The addition of a chatbot or live chat lets visitors instantly know that you can be accessed at any time should they run into any issues.
However, it is very important to notify website visitors when there is nobody around to accept live chat messages or you could end up leaving a bad impression!