Many charities and non-profit organisations struggle to outline the ultimate digital donation journey, so we've put this infographic together that defines the ideal experience.
For many years now, the digital donation experience has been a huge topic in the charity sector.
Even the largest of charities find it difficult to map out and define the ultimate online donor journey.
Nowadays, most charity websites offer the ability to donate online – so if your website isn’t you are falling behind!
To help better define this experience, our team has used their knowledge and experience of working on charity websites to define the key stages of the ultimate online donation journey.
Regardless of their size, many charities struggle to truly define the ideal online donation experience.
The key to this experience is to make the journey as distinctive and memorable as possible, ensuring that a donation can be made at ease and that all donors are kept informed on future initiatives.