Digital Transformation: Key considerations to help manage potential risks
Digital transformation is integral to future-proofing a charity's offering, but it doesn't come without its risks. We look at how these can be mitigated to ensure the success of your digital transformation project.
It's important to research and understand how the digital product or process will benefit your organisation, what ‘need’ it addresses, if it can be sustained in the long term and ultimately if it is worth the investment.
Carly Magnavacca-Ptaszek Performance Manager
In 2020 and 2021, at the height of the COVID-19 pandemic, charities faced an unfathomable challenge to adjust and adapt to meet the needs of the ‘new normal’.
Post pandemic, the Charity Commission saw 90% of charities reporting the detrimental impact of the restrictions on service delivery, finances and staff morale.
Additionally, 60% of charities saw a loss of income and 32% a shortage of volunteers.
But despite all of this, we saw many charities battle against the odds and embrace digital acceleration to adjust and adapt to meet the needs of the ‘new normal’.
And as a result, even in the post pandemic world, digital transformation continues to elevate fundraising efforts, improve service, enhance communication, deliver on marketing strategy and increase trust and transparency.
So looking to the future, what considerations need to be made when planning such a big digital transformation project to guarantee success and what are the potential risks?
It is integral for charities to stay ahead of the trends to prepare for challenges, such as the cost-of-living-crisis, that are influencing donor spending in 2023.
Equally, embracing digital sustainability to reduce the organisation’s carbon footprint, should be a catalyst in adopting new, more efficient technologies, that not only elevates your charity’s offering, but is also more environmentally conscious.
And with the ever-evolving digital world, continuing to find opportunities for transformation in new waves and iterations of emerging technology and innovation is the best route to the continued success of your charity.
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