Directline Holidays was the trading name of Holidayline Ltd having been set up in 1993. In 2013, the brand and website was sold to the Broadway Travel Group. Customers to the website can browse holiday packages from all the leading tour operators, as well as hand crafted holidays.
Travel websites provide visitors with a vast amount of information and the way in which it is rendered on screen has a direct effect upon the number of conversions. Our focus was predominantly on the user journey and keeping it simple, yet intuitive. The online booking facility has evolved considerably over the years and now boasts a sophisticated advanced search function whilst a full holiday breakdown is available prior to purchase.
It’s satisfying for us to have had the website recognised by those in the travel industry. It has become one of travel’s most popular sites and was commended by the Greenlight Travel Sector Report as well as coming second on the Independent’s list of the 10 best last minute travel websites in August 2013.