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Guide Dogs

Guide Dogs is one of the UK’s most well-loved and best-known charities and has been helping the visually impaired in Britain for over 80 years.

The initial project included the development of an online platform to register donations and share supporters’ messages and news, and this was integrated within a wider direct mail campaign, developed by the Charity. The Christmas campaign became one of the Charity’s most successful to date.

Since the original development of the Christmas Campaign site, we went on to take responsibility for the Guide Dogs payment pages and microsites to support the broader digital requirements of the Charity. This included various pages to encourage greater participation and sponsorship at numerous levels.

We continue to work with Guide Dogs to develop their online fundraising systems to enhance the user journey. We’re honoured to be part of the bigger drive to raise awareness of Guide Dogs amongst the UK public.

We have worked with mso for over 4 years on a variety of projects including online appeals, our fundraising microsites and donation forms. Most recently did a great job optimising our online donation forms for mobile. Undeterred by the complexity of the project and the multi-device testing, the project was delivered in advance of the high-priority Christmas deadline.

We appreciate mso’s sensible advice and technical knowledge. They listen and understand our needs and are responsive and helpful on each project.

Karolina McIlroy, Digital Fundraising Manager

Other work

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