The ethos at Rugby is that the whole person is the whole point, which is undeniably the message that we wanted to communicate with the new website. Whilst we could show you countless images of Rugby’s beautiful historic grounds, it is the students past and present that are truly the face of the school.
Powerful imagery is really at the forefront of this site and truly encapsulates the warmth and the strong sense of community that comes with being part of the Rugby family. Whilst a website is no substitute for visiting the grounds in person, each element is carefully considered to give users a glimpse into life at the Warwickshire school.
You cannot help but to be immersed by the drone footage featured on the home page. As the visual sweeps from the lush green lawns of The Close, over The King’s Oak, planted by Edward VII in 1909, then towards Butterfield’s Chapel, there really is no denying the elegance and prestige of the grounds.
Additionally a carousel of images provides the backdrop for a small cross-section of Rugby’s many glowing reviews and achievements with the option to Request a Prospectus for more information and why wouldn’t you? The website assures would-be students and their parents that members of the Rugby family ‘flourish in a supportive and spiritually aware community’.
Not only does the site look stunning, it also has to appeal to an international audience. We therefore strived to make the user journey as seamless as possible, by ensuring the signposting; key areas and calls to action were clear and concise. We achieved this by introducing the yellow from the Rugby branding as contrast to the Rugby blue which was used heavily in their previous website.
We have experienced very few website providers who take the time to get to really know your product and your ethos. One size does not fit all, a template system is convenient and cost effective for the provider, but not ideal for the customer.
Just OK is never good enough for the MSO team – extra effort isn’t an extra, it’s part of their own team’s ethos. Designers give you the confidence to try something new, to use the latest functionality, to be brave.