According to Google, 25% of web pages could save more than 250KB and 10% can save more than 1MB by compressing images and text.
Video is a great marketing tool, but get strategic with it
A recent study by Wyzowl found that 91% of businesses are using video as a marketing tool in 2023.
Not surprising, given that the largest demographic of today’s website users (the Millennial and Gen Z audience) are big consumers of video content, with 14.9% of millennials surveyed by Statista watching an average of 10-20 hours of video per week!
But like images, video can have a huge effect on the performance and efficiency of a website.
We always advise clients that best practice is to serve website videos on the site via a platform like Youtube or Vimeo.
This is for two key reasons.
You’re not using the bandwidth of your website because the video is being streamed via the respective platforms’ data centres.
In terms of the environmental aspect, if your navigation is unwieldy, it increases the amount of time a user will spend aimlessly clicking around your website to find the information that they require.
This is why it’s so important to understand your website’s audience and reflect these user journeys in navigation structure and website signposting.
Make it easy and both the environment and your users will thank you for it.
Choose a green web host
Whilst the data that you generate when accessing a website is somewhat intangible, consider the data centres that process this data.
With multiple high-powered servers generating energy and numerous cooling systems being used to prevent overheating – you can imagine the energy bill!
As such, there are many web hosting companies that are ‘going-green’ employing the use of renewable energy, like these UK based green-hosting companies that are aiding in the reduction of the environmental impact of the web.
And whilst there may be a stigma that green hosting is more expensive than its not so environmentally conscious counterpart, it really is very competitive.
Switch to energy saving mode
A growing trend in businesses’ quest to be more environmentally friendly is ‘energy saving mode’.
Utilised by the likes of Boohoo this involves a prominent toggle on the website, that when selected by the user changes the website experience.
Energy saving mode removes images where possible and dims the brightness of the screen for a lighter, faster and less energy consuming experience.
As a relatively new concept however, this isn’t as straightforward nor as accessible for a budget conscious website.
We expect that with its growing popularity some cost-effective ‘energy saving mode’ plugins will emerge making it an obtainable option in your digital website strategy.
Adopting more sustainable practices with your website doesn’t have to be scary.
Implementing these easy changes can fundamentally affect the impact that your business’s website has on the environment.
And subsequently, by adopting these principles as a driving focus behind your website, will ensure that it is always up-to-date, technically competent and more easily maintained.
Additionally, as well as being more eco-friendly, these tweaks will have a discernible impact on your website’s performance, user experience and SEO optimisation.
We’d call that a win for both the environment and your website!
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