Ready for the big change?

The world is shifting to a “Great Reset” according to the World Economic Forum and we are at a turning point for humankind.
We are about to enter the “Fourth Industrial Revolution” meaning there will be a huge shift in technology and
technical skills, possibly not even considered today, will equate to a third by 2025!

With the rate of technology accelerating, what does this mean for the
future of website design?

With the advancement of faster internet providers (and estimated growth of 50 billion in the next decade or so), a faster internet
connection means that users will truly have a ‘real time’ experience.

User behaviour and interaction is dependent on how “human” their experience is, and factoring in their emotions is crucial to the
success of the end product.

A designer’s role will be to transform their way of thinking to a new future that includes the rise of artificial design intelligence.

What is Artificial Design Intelligence (ADI)?

The use of AI technology allows businesses to gain a better understanding of how to empower and grow a website.

This is through collated data that helps improve interaction with visitors, targeting consumers through various digital marketing efforts,
and personalising the user experience in order to achieve a higher conversion rate.

ADI technology uses algorithms to learn and understand users and through data capturing, it creates a website of its own. These ADI systems
have massively impacted the way websites are being built. For example, you can easily create your own website by using preselected templates
nowadays. This allows you to adjust the controls depending on a user’s needs and requirements (Wix and Squarespace are just two examples
benefiting from ADI systems).

So, what does the future look like for website designers?

Designers should not fear! This new insight will only allow us to get smarter with our creative designs.

As designers, we fall into many categories of art, science, and engineering. We are deep thinkers and problem solvers. ADI will make us
even more efficient in our traditional practices, which will allow us to focus on being more creative than ever before!

How will website designers benefit from AI design tools?

• Designers can create functional designs by refining millions of other successful templates.
• AI can help designers personalise an e-commerce site based on user profiles.
• AI uses facial recognition to determine user gender, age, and location, helping UX designers to create a better experience by personalisation.
• AI voice recognition will allow the designer to create speedy and convenient experiences through design.
• From AI data insights, a designer can take information to create best UX practices, especially for the higher demanding pages of a website.
• Designers can take page stats and direct the attention based on where the users are reading and seeing the content.
• A designer can create multiple versions of a homepage and landing page layouts, all based on user profiles, as well as keeping it on brand.

AI is enabling designers to create interfaces that are far more engaging, responsive, and ultimately more human than they have ever been.

But …

AI cannot define creativity, robots cannot read body language or follow their intuitions.
Design is emotion-led, it’s imperative to create a connection with the user, product, and brand, and because of this, there will always
be a need for designers.