Our opinions on why WordPress is a good fit for any membership website
So far 2020 has proven to be one of the most challenging years for organisations over the world, effectively changing the way that companies operate almost instantly.
The global pandemic has added to a long list of challenges that sporting associations are having to face on a daily basis.
However, whilst today’s world does present challenges old and new, there really is no better time to improve your membership offering and ensure that your website is geared to help increase engagement and boost revenue by taking advantage of everything the digital world has to offer.
The digital landscape for sporting associations has shifted massively in recent years, and technological capabilities and member expectations are changing just as rapidly.
With an increasing use of mobile devices, an abundance of social media platforms and constantly changing search engine algorithms, many sporting associations are struggling to find their footing and achieve success in today’s digital world.
Whilst there are some fantastic examples of sporting membership organisation websites done well, such as the Lawn Tennis Association and England Golf, it seems to be that the majority of the sector is some way behind the digital curve.
It still can be said that most associations are far too comfortable with managing their membership in a completely offline manner. Many are missing the opportunity of having a website that has been specifically designed and built to help achieve their long-term goals of increasing member engagement or new member recruitment.
It isn’t a surprise that your members demand a simple, paper-free membership registration process and associations that do embrace technology, will better grow and retain members to further their missions.
According to the MemberWise Digital Excellence Report, growing member engagement is still the number one challenge faced by the sector.
Many membership organisations today struggle to improve and grow member engagement due to their legacy systems. This can be anything from an old database, CRM, billing or other technological system.
Some sporting associations have been around for centuries and the data collected on these systems is vast and invaluable, but often out of date and not integrated with the organisation’s website. Not only does this result in a significantly increased administrative workload, but it also means that member data is not being used effectively.
Whilst both direct mail and word of mouth are still valuable methods of marketing communications, a well designed and built website can act as the heartbeat of your online experience that can process online applications, automate email reminders for renewals and power online recurring membership payments.
Having visited and analysed many sporting association websites recently, it would seem that the days of having manual sign up procedures with written forms and legacy systems, are beginning to become a thing of the past.
Whilst both direct mail and word of mouth are still valuable methods of marketing communications, a well designed and built website can act as the heartbeat of your online experience that can process online applications, integrate with your social media profiles, automate email reminders for renewals and power online recurring membership payments.
Replacing these manual processes and legacy systems will be modern websites that are specifically designed and built for an association’s key activities.
Your website visitors now expect to be able to access premium content on your website’s pages and have the opportunity to be able to browse member profiles in an interactive directory. They want to be able engage in the online communities you will host via the website and share insights from articles located in your online resource’s library.
Successful sporting associations are built around their members and the best websites keep their members happy by providing them with everything they need within just a few clicks.
Here are a few things to consider in your membership website, in order to keep your members happy:
WordPress currently powers nearly 30% of the internet and is attributed to be the most popular online content management system.
When designed, built and set up properly, WordPress is perfectly positioned to be a great CMS for your membership website.
Here are just a few of the reasons why we think so:
Switching to newer, integrated technologies is a great opportunity for sporting associations to save time and money, as well as improving member retention.
Associations providing membership options should be asking themselves questions about how they fit into today’s online world and provide digital value to their members.
By modernising and improving your website, you have the ability to automate tasks and provide an online self-service option for members, which will ultimately improve their user experience.