Using your website as a recruitment tool

Finding top talent that can fit seamlessly into your company and culture is a difficult task for any business.

But experts within the wider motorsport community seem to think that the industry is heading towards a deepening skills shortage, making it particularly hard.

If designed and built with recruitment in mind, your website can become a platform that can help attract quality candidates.

To ensure your website is positioned to play a core role in recruitment, here are a few things to consider.

Have a dedicated page for recruitment.

First and foremost, it is essential that you have a specific area within the website focused on recruitment.

Destinations like ‘Career’s section’ or ‘Join our team’ imply a long lasting relationship with the company as opposed to ‘Jobs’ or ‘Vacancy areas’.

Providing the ability for candidates to apply directly via the website is an essential part of simplifying the recruitment process.

Allowing candidates to complete online application forms, upload CVs and other documents, is a great way of making the process more efficient for you and the candidate.

Give candidates a glimpse into your culture.

One page for recruitment may not be enough.

Candidates are looking for much more than a ‘job description’ nowadays.

It’s a great idea to give a sneak-peak to candidates about what the working environment is like at your company and what it is like to work for you from current employees.

Blog interviews or video testimonials are fantastic at helping to show candidates what it is like to work for you.

Other handy content can include your mission statement, values, history and accomplishments.

Introducing your people.

Showing candidates the key people within the business and who they might interact within the recruitment process is a great way of providing familiarity.

By providing short biographies and pictures of employees, the candidate will feel more comfortable when interviewing, which may help them to open up more.

This is a great opportunity to show your company’s personality too, which may appeal to different types of candidates.

Providing credibility to candidates.

Sharing your achievements, awards and accreditations is a subtle way of showing your credibility as an employer.

Endorsements and reviews from those outside the organisation can also help by sharing what others think about you as a business.

This begins the trust building process with the candidate as they are able to see that your company is a great place to work.

Lasting thoughts.

Recruitment is hard for any business, but especially within the motorsport community where there is a growing shortage of talent.

That is why your website needs to showcase your business and why it is a great place to be for those looking for an opportunity.

If positioned correctly, your website can help to generate an interest in the sector and promote your business to candidates looking for their next role.