ZC Social Media Academy August

Yesterday I attended my second ZC Social Media Academy. As it’s holiday season it was more of an intimate group compared to last month’s academy but nevertheless, it was still jam-packed full of great content! Due to the expected smaller number of attendees, Zoe changed the usual style of the academy and host a Q&A session on any topics within Social Media.

This was a great opportunity to ask questions with free reign of any topic. Questions around audiences, video and post frequency were some of the favoured subjects and all answered thoroughly by the fantastic Zoe, whose knowledge is second to none.

Personally, the most relevant question asked throughout the session was ‘How do I know what type of video to use?’ as I feel this is something many companies are debating at the minute. They may not have the budget for a big scale video production or the expertise in-house to create their own, so what is the best way to get the most of out your time and resources?

Zoe gave us a list to work with starting from the shortest to the longest type of video content:

• Slideshow of images (not recommended)
• GIFs
• Soundbites – 3-10 seconds short clips
• Short form video – 30-60 seconds of video
• Long form video – anything from 60 seconds to 10/15 minutes
• Live video – up to an hour

Many (like myself) would presume you make your way from the top to the bottom when it comes to creating different types of video content for your social media platforms. However, it is quite the opposite, Zoe suggested creating a long-form video first with the intentions to be able to create all of the above out of this one video. For example, cutting down the 10-minute video into several short-form clips (30-60 seconds) and from there creating several soundbites (3-10 seconds) you can see the idea!

For quick and easy video content Zoe gave a live demo of how to make branded GIFs using Canva and imgflip, watch this space!

Once again, it was a fantastic session providing the opportunity to broaden your knowledge on social media and network with other businesses based in Kent. Thank you Zoe for another superb academy, I look forward to attending next months event!