Essential pages for your website

Whether you are a small business owner who was inspired by my previous article ‘6 reasons why your small business needs a website’ or if your website is up and running, this article will ensure it is on the right path.

Before we start mentioning what needs to be included, it goes without saying that your website should be clean and responsive, meaning it can provide an optimal viewing experience (easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices (from mobile phones to desktop computer monitors).

Your website needs photos (try your best to avoid stock images), graphics and of course the essential pages I am about to recommend. But, obviously, every website is different due to the nature of the business, however, it is more than likely it will need these 7 pages as a minimum! Not only will this provide the customer visiting with the information they wish to find but will also enhance your SEO efforts.

Home

Right before we start, get this page wrong and your bounce rate could increase and potentially lead to a drop in rankings on Google! So read carefully…

Your home page should give your customers a general overview of who you are and what your company does, as well as this, include some clear CTAs (call to actions) to encourage users to move on to other pages.

Check out our homepage as an example.

About

Similar to the homepage, the ‘about’ page should inform your customers about your company, but not what you do, instead what you stand for and your vision and values. It is the perfect opportunity to talk about your team (remind them how good they are) and where you started, it is also great to put faces to the brand, the more human you can make your brand the better. People buy from people!

Products/Services

One of the most important! Here is your platform to promote and sell your product and services, so do your best! Ensure that the information provided is clear and include plenty of call to actions to best try to increase conversions.

Case Studies & Testimonials

Think of your own buying habits. Many consumers turn to reviews before making a buying decision. So give them what they want! Have you received great feedback? Then share it! Providing testimonials on your website offers credibility and generates a positive brand image.

Including testimonials along with the relevant case studies often tie in well together, outline the brief and the services included proving to your potential customers why you are the best in your field.

Contact

This page goes without saying! Why bother driving traffic to your site if the potential client then cannot get in touch to discuss further! We recommend including a simple contact form along with your mailing address, contact number, and email address. A Google map of your location is a nice touch also!

Check out our contact page!

Privacy Policy and Terms & Conditions

With the new GDPR regulations in place, it is now a legal requirement to inform your customers of the process of how any information collected will be used. A terms & conditions page should display the set of rules which your customers must agree to in order to purchase your products and services.

For further information on Privacy Policies and Terms & Conditions check out our previous article on the importance of keeping your content updated.

Cookie pop up

Although is it not a page a cookie pop up is required for every site, it is a consent banner that appears on websites upon the user’s first visit to the site to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. Check out our cookie pop-up below.

For further guidance and advice for your website please get in touch.