The leisure travel industry is a highly competitive market. Out of the 27 million holidays taken by Brits in 1994, a massive 56% of them were package breaks. However with the collapse of several travel companies in 2009 travellers are now seeking greater financial security from their holidays. So what is it that sets Sunways Leisure Travel apart from other providers, to be a cut above the rest?
For over 40 years, Sunways have strived to deliver an unrivalled, tailor-made holiday experience to travellers, from short breaks not far from home to adventures in far-flung corners of the world. With a team that collectively boasts over 150 years’ expertise, you’ve never been in better hands.
Sunways' experience, global knowledge and their desire to create a truly unique holiday sets the precedence for the new site. Subsequently this was a message that we wanted to resonate throughout the entirety of the user journey. Each page received the utmost care and attention, to enable us to deliver a positively unique experience, to educate, inspire and energise any would-be wayfarer to take their first step in a new adventure.
We collaborated closely with the team at Sunways to ensure the content, UX and design of the site worked collectively to produce a truly satisfying online experience. Beautiful breath-taking imagery takes the forefront; leading to eloquent content, written to inspire and excite the flawless animation encourages user interaction. And all the while subtle signposting is designed to influence any potential jetsetter to click through to the enquiry form, or get in touch with the Sunways team to take their next step towards a holiday of a lifetime.
We'd love to know what you think of the new Sunways Leisure Travel site. If you’re inspired to change up you own web presence, give us a call or pop in for a free consultation.